2020年05月8日起，為了提供豐富，個(gè)性化和創(chuàng)新性的會(huì)員體驗(yàn)服務(wù)，Nike在北京推出“哪兒擋得了我們”會(huì)員專享互動(dòng)體驗(yàn)活動(dòng)。Wonderlabs非常榮幸受邀，設(shè)計(jì)制作了此次活動(dòng)。

From 2020.5.8 Nike want to upgrade their membership to a new and more personalized experience. A member exclusive  trail is launched at Beijing Nike Stores. Wonderlabs is proud to be  involved for design and produce this experience. 

此次互動(dòng)體驗(yàn)由Nike 五棵松店，國(guó)貿(mào)店，歐美匯店三家店鋪同時(shí)在線進(jìn)行，由2-3人一同組隊(duì)，齊心協(xié)力依次完成三個(gè)游戲挑戰(zhàn)，完成挑戰(zhàn)之后總分達(dá)到標(biāo)準(zhǔn)分?jǐn)?shù)，即可獲得“擋不了”手環(huán)，女性挑戰(zhàn)者加入可獲得女神額外獎(jiǎng)勵(lì)分?jǐn)?shù)。挑戰(zhàn)完后，總分最高的10個(gè)團(tuán)隊(duì)，實(shí)時(shí)出現(xiàn)在三家店鋪的排行榜中。

This experience is hold in 3 NIKE stores located in WukeSong, GuoMao, Oumeihui. Each team is group with 2 -3 members and to accomplish  3 different tasks. A special bracelet will be given out once the team achieve the high score. A female team member join in will give extra game points to the result. The top 10 teams will be showing on the leader board among these 3 stores. 

挑戰(zhàn)一：彈無(wú)虛發(fā)投籃游戲

Challenge one: 

通過(guò)改造定制，在60秒的游戲時(shí)間內(nèi)，我們把傳統(tǒng)投籃機(jī)和店鋪大屏幕進(jìn)行了結(jié)合，挑戰(zhàn)者所有的得分和連擊都在大屏幕上瞬時(shí)展示 ，給玩家及觀眾一個(gè)更具沉浸的體驗(yàn)。并同時(shí)在iPad上展示在店鋪裁判的面前。

A customized basketball machine is linked to the store LED wall, all scores and combos are displayed on the LED instantly to give consumer and audience more exciting and impressive  experience. 

挑戰(zhàn)二：眼疾手快體驗(yàn)接球挑戰(zhàn)

Challenge Two:

60秒內(nèi)由兩名隊(duì)員完成挑戰(zhàn)， 利用Kinect動(dòng)作識(shí)別技術(shù)，挑戰(zhàn)者雙手動(dòng)作同步到led屏幕中，籃球從不同角度發(fā)射出來(lái)，挑戰(zhàn)者需判斷籃球的落點(diǎn)，迅速做出反應(yīng)，用雙手觸碰到籃球完成得分。

Using Kinect for motion capture, two players require to block the basketball from different angle with fast response action.  

挑戰(zhàn)三：快問(wèn)快答籃球知識(shí)問(wèn)答挑戰(zhàn)

Challenge three: Basketball Q&A

60秒內(nèi)以團(tuán)隊(duì)形式完成15道知識(shí)問(wèn)答，問(wèn)答同步出現(xiàn)在IPAD與LED屏幕中，挑戰(zhàn)者做出回答，店內(nèi)運(yùn)動(dòng)員將同步在iPad上選擇答案。

With in 60 seconds, the team has to answer 15 basketball related questions on the iPad. 

優(yōu)先獲得參與互動(dòng)體驗(yàn)方式：

1.下載Nike APP 預(yù)約名額   

2.微信搜索小程序“哪兒擋得了我們”建立個(gè)人游戲檔案

Client: NIKE

團(tuán)隊(duì)介紹 / Team introduction:

Account Director: Allen Ren

Project Manager: Eason Zhang

R&D Director: Matthew DeBlock

Software Engineer: Yawei Chen

UX&UI Designer: Elaine Song

3D Designer: Yann Eldin

Project Executive: Eric Jiang

本文章內(nèi)容由wonderlabs原創(chuàng)，如需轉(zhuǎn)載請(qǐng)注明原創(chuàng)出處，謝謝！